An Introduction

The media is becoming a very overwhelming place to navigate. Not only does the advancement of media tools such as social media networks and digital technology provide access to endless amounts of information, but it also allows us to increasingly participate in the creation of our own content. From tweets to blogs to YouTube; from Flicker to Facebook to the new Google Buzz; we are now able to create and share content with ease. From stating our opinion, to sharing our first hand experience, to actively getting involved, new media has created a space for civic engagement and expression. New media has also created a space to consume and experience where sharing, telling, informing and selling are the dominant behaviours that connect everyone attuned. But as these technologies evolve and become more accessible, the media landscape is becoming a very overwhelming space. Information overload, media addiction, information accuracy, cyber bullying; the media can be an intimidating space to find oneself in.

However, often overshadowed by this intimidation are the benefits the media can provide. The purpose of this blog is to critically discuss issues surrounding the media to stimulate critical dialogue with fellow bloggers and readers in order to share opinions, create new ideas and learn how we can take advantage of the benefits of the media.

So with no further a do, I bring you Know Your Media. Participation and criticism are more than welcome!